Acne Studios
2022 - 2024
Oversaw the in-store launch of the brand’s FW23 collection, which demanded an overhaul of the shop floor and fixtures (including, but not limited to: rails/meters, mannequins, display cases, shelving, window podium, window partition, rolling racks, and furniture) to rotate out prior-season-sale product, display new RTW, bags, shoes and accessories, and new mannequin looks. Led weekly floor walkthrough with store management and sales teams to update all on visual merchandising directives and strategies. Analyzed weekly sales datasets and KPIs to develop visual strategies.
In keeping with the FW23 collection’s theme: “Fantasy Forest”, and the guidelines formulated by visual merchandising department heads, the precise distribution of key colors and animations like greens, browns, and animal-print, along display rails and merchandise shelving works to engage clients and facilitate their envelopment by the brand universe. I pushed for bag families to be displayed together, juxtaposed with popular and chic women’s shoes to emphasize the two product categories as a necessary pairing in client’s minds and boost the Quantity-Per-Receipt (QPR) KPI.
The positioning of all-over print florals in green and blue tones at the front of the shop floor kept the summery feel and warm-weather consumer mindset of the world outside intact while allowing for clients to discover the new collection.
The cow-print animation represents a more rugged attitude, and so, I included sought after leather outerwear looks within the group in order to create a visual shorthand for that ‘cool’ feeling biker jackets evoke both traditionally and within the then-current trend market. As higher ticket items, the jackets also work to boost the Value-Per-Receipt (VPR) KPI.
The shelving units, adorned with leather goods, were arranged alongside RTW with organic laying straps and in colorways that link the messaging of each product category to create a strong symbiotic relationship.
Oversaw the in-store launch of the brand’s FW23 collection, which demanded an overhaul of the shop floor and fixtures (including, but not limited to: rails/meters, mannequins, display cases, shelving, window podium, window partition, rolling racks, and furniture) to rotate out prior-season-sale product, display new RTW, bags, shoes and accessories, and new mannequin looks. Led weekly floor walkthrough with store management and sales teams to update all on visual merchandising directives and strategies. Analyzed weekly sales datasets and KPIs to develop visual strategies.
In keeping with the FW23 collection’s theme: “Fantasy Forest”, and the guidelines formulated by visual merchandising department heads, the precise distribution of key colors and animations like greens, browns, and animal-print, along display rails and merchandise shelving works to engage clients and facilitate their envelopment by the brand universe. I pushed for bag families to be displayed together, juxtaposed with popular and chic women’s shoes to emphasize the two product categories as a necessary pairing in client’s minds and boost the Quantity-Per-Receipt (QPR) KPI.
The positioning of all-over print florals in green and blue tones at the front of the shop floor kept the summery feel and warm-weather consumer mindset of the world outside intact while allowing for clients to discover the new collection.
The cow-print animation represents a more rugged attitude, and so, I included sought after leather outerwear looks within the group in order to create a visual shorthand for that ‘cool’ feeling biker jackets evoke both traditionally and within the then-current trend market. As higher ticket items, the jackets also work to boost the Value-Per-Receipt (VPR) KPI.
The shelving units, adorned with leather goods, were arranged alongside RTW with organic laying straps and in colorways that link the messaging of each product category to create a strong symbiotic relationship.