Acne Studios
2022 - 2024
Oversaw the in-store launch of the brand’s FW23 collection, which demanded an overhaul of the shop floor and fixtures (including, but not limited to: rails/meters, mannequins, display cases, shelving, window podium, window partition, rolling racks, and furniture) to rotate out prior-season-sale product, display new RTW, bags, shoes and accessories, and new mannequin looks. Led weekly floor walkthrough with store management and sales teams to update all on visual merchandising directives and strategies. Analyzed weekly sales datasets and KPIs to develop visual strategies.
In keeping with the FW23 collection’s theme: “Fantasy Forest”, and the guidelines formulated by visual merchandising department heads, the precise distribution of key colors and animations like greens, browns, and animal-print, along display rails and merchandise shelving works to engage clients and facilitate their envelopment by the brand universe. I pushed for bag families to be displayed together, juxtaposed with popular and chic women’s shoes to emphasize the two product categories as a necessary pairing in client’s minds and boost the Quantity-Per-Receipt (QPR) KPI.
The positioning of all-over print florals in green and blue tones at the front of the shop floor kept the summery feel and warm-weather consumer mindset of the world outside intact while allowing for clients to discover the new collection.
The cow-print animation represents a more rugged attitude, and so, I included sought after leather outerwear looks within the group in order to create a visual shorthand for that ‘cool’ feeling biker jackets evoke both traditionally and within the then-current trend market. As higher ticket items, the jackets also work to boost the Value-Per-Receipt (VPR) KPI.
The shelving units, adorned with leather goods, were arranged alongside RTW with organic laying straps and in colorways that link the messaging of each product category to create a strong symbiotic relationship.
Oversaw the in-store launch of the brand’s FW23 collection, which demanded an overhaul of the shop floor and fixtures (including, but not limited to: rails/meters, mannequins, display cases, shelving, window podium, window partition, rolling racks, and furniture) to rotate out prior-season-sale product, display new RTW, bags, shoes and accessories, and new mannequin looks. Led weekly floor walkthrough with store management and sales teams to update all on visual merchandising directives and strategies. Analyzed weekly sales datasets and KPIs to develop visual strategies.
In keeping with the FW23 collection’s theme: “Fantasy Forest”, and the guidelines formulated by visual merchandising department heads, the precise distribution of key colors and animations like greens, browns, and animal-print, along display rails and merchandise shelving works to engage clients and facilitate their envelopment by the brand universe. I pushed for bag families to be displayed together, juxtaposed with popular and chic women’s shoes to emphasize the two product categories as a necessary pairing in client’s minds and boost the Quantity-Per-Receipt (QPR) KPI.
The positioning of all-over print florals in green and blue tones at the front of the shop floor kept the summery feel and warm-weather consumer mindset of the world outside intact while allowing for clients to discover the new collection.
The cow-print animation represents a more rugged attitude, and so, I included sought after leather outerwear looks within the group in order to create a visual shorthand for that ‘cool’ feeling biker jackets evoke both traditionally and within the then-current trend market. As higher ticket items, the jackets also work to boost the Value-Per-Receipt (VPR) KPI.
The shelving units, adorned with leather goods, were arranged alongside RTW with organic laying straps and in colorways that link the messaging of each product category to create a strong symbiotic relationship.
TUMBAO
2024
Visual merchandising work for TUMBAO - the largest curation of Latin American fashion in the world.
In an effort to give the unique pieces on the shop floor room to ‘breathe’ a new merchandsing strategy that prioritizes discovery and interaction was developed and implemented. Opting for 2-3 piece outfitting over the previous style of wardrobe-like merchandising, TUMBAO’s new visual direction takes a clean and minimal approach that acts as a shorthand for potential styling. As a result, clients are able to easily discover outfit combinations encouraging try-on sessions, which lead to an increased likelihood of purchase. Key face-outs are utilized intermittently on the floor to highlight special pieces of product that are paramount to a featured brand’s storytelling or are otherwise left unseen. Follow the link above to the space’s Instagram page for more information.
COS
2024
Oversaw the implementation and maintenance of visual standards and guidelines, outlined by the North American Corporate Visual Merchandising team through weekly refreshes and substitutions, product rotations, and larger scale overhauls for New Collections, or PR Campaign launches.
Operated in the SoHo flagship location comprised of 4 distinct floors, analyzing weekly sales datasets and other relevant KPIs to develop pertinent visual strategies.
Utilized myriad fixtures (including, but not limited to: rails/meters, spigots, mannequins, display cases, stationary and hanging shelving, tables, trays, lighting fixtures, and furniture) to create engaging yet commercial displays that capture the spirit of the COS brand image.
Led weekly floor walkthrough with store management and sales teams to update all on visual merchandising directives and strategies.
COS is renowned for its minimalist design approach, focusing on clean lines, simple silhouettes, and understated elegance in its clothing and accessories. The brand emphasizes functionality is as a key aspect ofits design philosophy, with garments that are both stylish and practical, suitable for everyday wear. In kind, for their styling I opted to layer pieces that may otherwise be seen as seperate entities in order to emphasize their functionality for multi-season use. The silhouttes remain clean. The double and triple denim looks are envelope pushing standouts that capture the textile’s moment of fame within the then-current trend cycle. The careful dispersal of patterns and colors across rails tone down otherwise overwhelming stories while keeping thematic pushes intact and strong.
SEED Brkyln
2024
Visual Direction: Chance the Rapper ‘Starline’ merhcandise pop-up
Devised and excuted merchandising plan for Chance the Rapper’s ‘pop-up’, meant to coincide with new album Starline - situated within the SEED Brklyn Garden space. Pop-up featured apparel, accessories, homeware items, and vinyl records, seated and displayed in an organic and interconnected layout as to encourage exploration and immersion.
Madewell
2024
Madewell is known for its timeless and classic aesthetic, focusing on wardrobe staples like denim, t-shirts, and accessories that endure beyond seasonal trends. The brand projects a sense of effortless style and casual chic, appealing to customers who value comfort without sacrificing fashion. The visual merchandising strategies in place are emblematic of these tenants - notice the styling’s open and ari approach to blouses, for example. The display of leather goods, specfically shoes, soldifies in the mind just how varied a selection is available while also bringing out the ‘chic’ of shelving destinations. Wall or ‘Shop’ merchandising uses outfits and faceouts to strategically highlight key pieces for each month’s rollout, simultaneously offering clients with unique suggestions on ways to wear.
2ND STREET, USA
2021-2022
First forray into visual merchandsing that consisted of mannequin styling, some window display work, space management and merchandise allocation. Utilized fictures including, but not limited to: rails/meters, mannequins, display cases, shelving, window dressing, rolling racks, and cherry picker.
Rudimentary but endearing beginings.